While maintaining an upscale yet unique design, I wanted the logo to also work with the whimsical forest illustrations on the packaging. The logo combines a modern and quirky approach that pairs well with the nature of the maximalistic design choice.
I took a bold and innovative approach to re-imagining the Lipton tea packaging by embracing a whimsical forest theme with a touch of maximalism and a grainy texture. This design breaks away from traditional tea packaging conventions, offering a unique and memorable experience.
