I developed a unique series of beer bottle designs, each with its own distinct variety, while implementing a bold and engaging branding concept. Serving as the face of the brand is a skeleton, this choice was intentional as skeletons are often associated with liveliness, rebellion, and celebration, making them the perfect embodiment of an energetic and adventurous brand. My goal was to create packaging that not only stands out on the shelf but also reflects the playful and dynamic nature of the beer itself. 
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